From the Book - Expanded edition.
Introduction : the creation of social wealth out of poverty --
Phase One: From possible to plausible : pressure test your start-up idea --
1. Articulate your targeted problem and substantiate your proposed solution --
2. Specify performance criteria --
3. Define and segment your target population --
4. Understand the beneficiary experience --
5. Analyze the most competitive alternative --
6. Identify operations realities --
7. Address the inevitable sociopolitics --
8. Develop a concept statement --
Phase Two: From plausible to probable : plan your social enterprise --
9. Frame and scope the venture --
10. Specify deliverables --
11. Establish assumptions and checkpoints --
Phase Three: From probable to plannable : launch and scale your social enterprise --
12. Launch your enterprise --
13. Manage the upside and downside --
14. Scale up your social enterprise --
