With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics...

Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product...

Imagine a workplace where people can be themselves. Where there aren't hierarchies or power dynamics. Where team members continuously find ways to better themselves and their work because it makews them feel excited and fulfilled. Where everyone supports each other without ego. This type of environment is not only possible: it's the catalyst for a successful company.

"The rising star and face of the new field "science of the individual" draws from the latest psychological and sociological research to show that success is found in individual strengths and weaknesses that don't fit along any average curve--a powerful manifesto for change in the ranks of Emotional Intelligence and The Power of Habit.Modern science has proven that people behave and learn in distinctive ways. And yet these individual patterns get lost...

"Bestselling author, professional speaker, and former editor-in-chief of Cosmopolitan, Kate White shares the nine core principles gutsy women need to go bigger, bolder, and achieve the full level of success they desire. Twenty-two years ago Kate White wrote the bestselling career bible Why Good Girls Don't Get Ahead but Gutsy Girls Do, and helped thousands of women push their success to the next level. Now a new generation of women, still eyeing the...

"An updated and revised version of the business classic Power Base Selling. Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically...

Never forget a name or occasion again with this guide to improving the powers of memorization. Its quick and easy exercises will make listeners a hit at home and at work.

Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don't pretend to have the right answers. We stay curious and ask the right questions. We don't see power as finite and hoard it. We know that power becomes infinite when we share it with others. We don't avoid difficult conversations...

"The essential planning resource and framework for nonprofit leaders Strategic Planning for Public and Nonprofit Organizations is the comprehensive, practical guide to building and sustaining a more effective organization. Solid strategy is now more important than ever, and this book provides a clear framework for designing and implementing an effective and efficient planning process. From identifying stakeholders and clarifying a shared vision, to...

"We are in the midst of a global reckoning on racism, and corporations are on high alert. Public statements of anti-racism are no longer enough. But managers, especially those sandwiched between the C-Suite and their entry-level colleagues, feel that they don't have the power and influence to affect the level of change we need to see in the world. In Inclusion Revolution, award-winning diversity advocate Daisy Auger-Domínguez shows that this is simply...