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Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.
But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that
Taking control of your company's destiny starts with planning strategically from the beginning.
How will you determine if your company has succeeded if you can't base its performance on a well-defined business strategy? A strategic plan, established at your venture's birth, helps crystalize the future of the organization—mapping a clear path from where the company stands today to where you wish it to be.
Setting
..."For successful companies, competition is irrelevant." Flying in the face of the conventional wisdom of most senior management today, the internationally noted business consultant Michel Robert explains why gigantically successful businesses ignore their competitors...and reap huge profits! How does it work?A number of CEOs who have used Robert's unique strategic thinking...