"Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this ... book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators and design professionals."--Cover.

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

"With inflation raging, businesses must raise prices, but there's a problem--how to do it wisely, without losing customers. Pricing with Confidence, Second Edition gives a professional pricing wisdom on how to raise prices in an inflationary world, without alienating customers or hurting sales. It shows managers and salespeople how to kick the price discounting habit they often use as a crutch to close a sale. The book also helps business and product...

Understand Consumer Psychology to Drive Profits and Growth

Want to know exactly what's driving your customer's behavior?
NOW YOU CAN!

The Customer Service Solution explains how consumers perceive services and shows you how to enhance the customer experience—every time.

In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra:

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Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship. In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive...

Choose your own adventure, and be your own boss!

Get started in a career that has a future and is financially rewarding. Opportunities in Your Own Service Business provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the service industry field.

This career-boosting book will help you:

Determine the specialty that's right for you, from catering to innkeeping

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In “How to Make Things Happen”, we learnt that knowledge is the fundamental driver of service efficiency. In this new book, the author follows four very different companies in the finance, gas and tourism sectors as they implement the Service Problem Driven Management Model (SPDM) to improve their operations. With real examples and plenty of practical tips, anecdotes and actionable ideas for real life implementation, this book will teach you how...

Season Two follows various hotel guests over a week, but with each passing day, a darker side of the picture-perfect travelers, hotel employees, and idyllic locale emerges. At its Sicily location, the White Lotus welcomes two couples trying to decide if they're friends or enemies, a three-generation Italian American family exploring its Sicilian roots, and a White Lotus VIP traveling with her husband (and assistant) in tow. Behind the scenes, the...

A beautiful book that describes the impact of COVID-19 on communities and why some essential workers could not quarantine.

Insulated from the dust, noise, and crowds churning outside, China's luxury hotels are staging areas for the new economic and political landscape of the country. These hotels, along with other emerging service businesses, offer an important, new source of employment for millions of workers, but also bring to light levels of inequality that surpass most developed nations. Examining how gender enables the globalization of markets and how emerging forms...